Illinois-based Businesses Canvassed
PPE kits Distributed to Employees and Customers
During the COVID-19 pandemic, Vera Creative was brought in to assist with a strategic “Contactless Canvassing” approach to distribute PPE and safety signage to businesses in Chicago most affected by the pandemic on behalf of the Illinois Department of Human Services (IDHS).
Strategy
Marketing
Outreach
Software Development
Vera developed a custom reporting software, providing a stronger link between the state and business owners as they navigated the rest of the pandemic with greater support.
We trained and rapidly mobilized 32 canvassers to conduct contactless canvassing.
We targeted 10 zip codes with elevated COVID-19 infection rates, distributing marketing material and signage in 6 languages, including English, Spanish, Arabic, Mandarin, Polish, and Urdu.
COVID-19 Outreach by the Numbers
In approximately three weeks, Vera trained and supplied 32 canvassers with the resources, technology, talking points and best practices to safely and efficiently deliver the supplies.
Armed with the resources, the team engaged with over 5,500 businesses, providing them with Contactless Canvassing Kits that included IDHS and face mask safety signage in six languages as well as distributing over 56,000 surgical masks for their employees and customers.
Vera developed a custom reporting software allowing our canvassers to collect thousands of data points in real-time on mobile devices, providing a link between the State and business owners helping them navigate the challenges of the pandemic with greater support and collecting feedback, a simpler process for our street teams.
