A portion of all ticket sales went to the Chicago-based non-profit of the attendee's choice. Vera Creative conceived and executed the popup, developed branding, paid ads, earned media, digital, and grassroots outreach.
Event Planning
Experiential Marketing
Video Production
Public Relations
Brand Strategy & Development
Brand Identity Creation
Out-of-Home Advertising
Website Design
Social Media Marketing
Influencer Marketing
Content Marketing
Content Development
The V Word is your voice. The project needed a logomark that was simple, replicable, and an icon that resonated with the popup’s message. Since this event was powered by Vera, we used a color pallet that had a similar bright tie into the Vera brand.
Our digital marketing efforts included web design and strategically curated social media marketing. The stellar branded content we created drove people to the website, where they bought tickets to experience the event and donated to the cause of their choice.
The people got to experience six rooms from the minds of 6 of the city’s top emerging artists. The V Word Experience provided both a platform and a backdrop for influencers to share which caused the word about the event to spread quickly across social media and the news. Better still, the conversation V Word helped spark about causes thanks to the countless attendees who left the event motivated to make their voice heard.
