This approach borrows from the Human-Centered Design process but includes a more inclusive range of perspectives from the project’s foundation through its final phase. At the end of the day, purpose is like the emotional cousin of intention.
We indeed co-design with people, not on their behalf. But to ensure that our work achieves a lasting impact, we put purpose first. The people we serve have a seat at the table as equal stakeholders, and we support them in designing systems, policies, and campaigns that provide sustainable returns.
We begin with knowing who we fundamentally are as an organization before setting the tone for our creative process and our collaborative partnerships.
We put purpose at the center of our collaboration, and the solutions we design, while constantly regrounding ourselves in the values we hold close.
We’re also a proud Latina-owned agency. When our CEO, Cristina Vera, founded our company she quickly realized that the common thread in Vera’s work was the impact it had on marginalized communities. Anti-racist work that puts people first and embodies our creativity on purpose ethos. An ethos that guides the type of work we do and the partnerships we forge.
We are a firm that creates purposefully for purpose-centered clients. Our connection with the people we serve sets us apart. Before beginning a project or making things official, we ensure that our partnerships are value parallel.
We join forces with the living experts within your audience of focus. Collaborating together to best benefit everyone involved and influenced. We take steps beyond the transactional because transformational change requires transformational relationships. Often, we know your audience because we are your audience. Our team is a part of the communities that we serve, and holds strong relationships within these communities.
People can tell when you care, especially when it matters most. And when change starts with a conversation, best believe we listen before we speak. “Seek first to understand,” isn’t just an adage for us. It’s the principle that guides our communication.
Compassion turns the ability of empathy into action with a desire to help. We’re your thought partners, your strategic guides for creative purpose-centered solutions. But we’ll never tell you how to think. We’re trying to understand how we can better serve you and your people.
You can find us where creativity, strategy, and equity intersect. But we always meet people where they are. Change starts with a conversation.
We partner with brands and communities to design purpose-driven solutions for complex challenges. Our collaborations take place on a level playing field; your success is our success.
We co-design with people, not on their behalf. The people we serve have a seat at the table as equal stakeholders, and we support them in designing systems, policies, and campaigns that provide sustainable returns.
We also stay close to the people we engage. We design solutions that make a difference because of our team’s relationships in the community and the corner office.
Our work shapes the future of social equity through strategy, design, community engagement, activism, and both mainstream and underground marketing.
We design solutions on purpose and distinguish our approach through data collection. Data that amplifies truth. We like to collect qualitative data with eye contact from the living experts within your audience of focus.
This data informs our strategy for outreach, identity, design, digital and print products, and how we adapt the process for maximum impact.
From influencing public policy and improving access to crucial resources, to amplifying voices and building a culture around your brand.
We ensure that empathy, ethics, and empowerment lead to enduring outcomes — that's our intention, which we implement by design. If it’s only about the bottom line that ain’t it chief. The Purpose-Centered Design approach bears fruit that will resonate with generations to come.
Be ambitious for this journey if you are hungry for impact, results, and improving the lives of the people you serve.
